Our Story

Welcome to Maison AshShifa Dubai, a haven of elegance and empowerment where every creation weaves a narrative of strength, sophistication, and self-expression. Our collection features meticulously crafted abayas that exude timeless grace, complemented by luxurious alcohol-free perfume oils that capture the essence of pure indulgence. Enhancing our offerings, we present a range of beauty products designed to highlight your natural radiance, all seamlessly blending tradition with modern luxury.

Maison AshShifa celebrates the beauty and individuality of every woman, offering a harmonious fusion of tradition, luxury, and modernity.

Our story began when I, Shifa, left the familiar streets of Toronto behind and embarked on a journey driven by determination and a hunger for success. As the owner of a professional makeup studio, I had poured my heart and soul into building my business, yet I found myself hitting a ceiling. Despite my expertise and passion for beauty, the physical demands of the job left me yearning for more—a way to break free from the constraints of a traditional brick-and-mortar operation and create a sustainable income that transcended borders.

With hope in my heart and a leap of faith, I set my sights on Dubai—a city brimming with opportunity and vibrant entrepreneurial spirit. I believed that here, I could breathe new life into my business and elevate it to new heights. Armed with nothing but a suitcase full of dreams, I arrived in the land of endless possibilities, ready to make my mark on the world.

Dubai welcomed me with open arms, its glittering skyline serving as a beacon of hope and inspiration. The city's cultural melting pot and thriving economy provided the perfect backdrop for realizing my ambitions. But it wasn't just about chasing success; it was about forging a path to freedom. I was tired of being tied down by the limitations of a physical storefront and craved the flexibility to build my business on my own terms, no matter where I was in the world. In Dubai, a tax-free environment allowed me to keep all my earnings, unlike in Canada, where a significant portion of hard-earned money is taken away.

I embarked on a journey of reinvention, harnessing the power of the internet to transform my business from a local venture into a global empire. With the click of a button, I launched my online platform, offering virtual makeup consultations, classes, and digital product sales to a worldwide audience. No longer bound by the constraints of time and space, I could now build my business in my sleep, waking up to a stream of passive income that flowed effortlessly from my online endeavors.

However, my vision extended beyond makeup artistry. Inspired by Dubai's rich culture and opulence, I introduced Maison AshShifa, a luxury brand specializing in handcrafted abayas and niche perfumes. Each abaya is a masterpiece of modest fashion, meticulously crafted with high-quality fabrics that embody elegance and sophistication. Our niche perfumes, made with the finest ingredients, capture the essence of luxury and sensuality, offering a unique scent experience that transcends time.

As Maison AshShifa grew, so did my commitment to empowering other women to find their path to success. I became a mentor, sharing my story and guiding aspiring entrepreneurs on their journeys. From Toronto to Dubai and beyond, I am on a mission to inspire and uplift my fellow sisters, showing them that with passion, perseverance, and a little digital savvy, anything is possible. Together, we can build a future where women everywhere are empowered to take control of their destinies and create the lives they've always dreamed of.

—AshShifa